Troo Good is India’s largest millet food company aiming to provide healthier alternatives to regular snacks while also tackling malnutrition across the country.

Built on the tenets of nutrition, taste and affordability, the company sells more than 6 crore millet bars a month through multiple retail and institutional channels, with production in six facilities located in multiple states.

The enterprise was founded in 2018 by Mr. Raju Bhupati with the vision to provide affordable nutrition to the population, especially children. This is delivered via an extensive range of superior millet-based products, including the brand’s flagship millet chikki bar.